Keep Track What People Are Buying on Your PHPBay Sites to Increase Revenue

Pay close attention to the buying habits of your visitors with the reports EBay allows you to download.

I have a hunch that few EBay affiliates take real advantage of these reports - don't fall into the trap of just checking your daily earnings, clicks, and then logging out.

You may or may not know that you can see what items were purchased through your affiliate links if you dig deeper under the Reports section.

I suggest doing this at a bare minimum of once a month.

Why Track What People Buy?

Keeping track of what items are hot will give you a good idea on what items you really should be focusing on. If you're building backlinks to your site, note what items are selling well so you can build related backlinks and boost your SERPS for these items as well.

You're going to want to get targeted traffic that is interested in the hot selling items. The reason is simple: it converts better and makes you more money.

For example, on one of my sites a certain kind of laptop bag is a good seller. I make sure I have good rankings for these laptop bags by building latop related backlinks so I can drive as much of this traffic to my site as possible. I know these bags can also be hard to find, yet Ebay lists a good assortment of them.

This is a perfect example of focusing in on a profitable product so you can make the most revenue from your site as possible.

How To Download Your EPN Transaction Report

1. After you login to your EPN account, click the "Reports Tab".
2. Click the "Transaction Download" sub header.
3. Select your start and finish dates, this will call up the days you want your report data to consist of.

Now you can either download through a text file or through an Excel file. I prefer Excel since all the rows are neatly aligned and the data is easier to read.

The reports are easy to understand. They show sale amounts, category numbers, item IDs, etc. Unfortunately, they are a pain to manually garner any information from them.

A Simple Tool that Makes Reading Your EPN Report Much Easier

Check out the EPN report analyzer over at MyEPNReport.com. They have created a tool that will read all the data on your EPN report and give you something that you can quickly scan over and read a lot easier. There are similar tools out there but I like this one the best.

Simply download the text file of your report and then upload it to the site. It will tell you the auction title and link, the buyers ID, sale price, and more. This will easily give you an idea of what's selling well and you won't have to fumble with item or category ID numbers.

You will probably notice that there's a fair amount of items that aren't related to your niches that you get credited for. That's the nice thing about being an affiliate for E-Bay, people might click through your site to check out one item and then end up buying something completely different!